Chatbots are the latest trend in marketing automation, and it’s easy to see why. These user-friendly robots are particularly useful when it comes to interacting with your audience, and they’re not hard to set up either. In fact, the best part is that chatbots can replace time-consuming, repetitive, and monotonous tasks such as responding to questions about products and services, or following up with leads. They are also great at interacting with customers via SMS messages and emails, meaning your business has the potential to reach more people than ever before.