Chatbots: How They Can Significantly Improve Your Marketing

They take away a lot of tasks from your staff, allowing them to focus on other tasks. Chatbots create marketing automation where your automated marketing campaigns can be scheduled and executed while you are at work, like so many other email systems. Once more, chatbots can be used to ensure you can target your messaging and customer experience through custom segmentation and feedback while they engage with your brand. Chatbots are a cost effective and easy to implement strategy for improving your customer experience, lead generation, and revenue. Like I said before, chatbots are the future, and the best strategy you can put in place for your business today is one that allows you to compete in the world of the chatbot.

What are chatbots used for?

Chatbots are increasingly being used in an increasingly wide variety of industries to improve customer experience. From replacing customer service and support personnel to replacing call centers, chatbots are a critical new tool for helping businesses make their customer experience better. Businesses Can Use Chatbots for Different Things Chatbots can be used for many different things, and, of course, many businesses aren’t using chatbots for any of the things we’ve mentioned so far. Some businesses use chatbots to replace customer service representatives. And some businesses use chatbots to help sell their products, like TurboTax and eBay. Here are some examples of the types of businesses that are using chatbots.

Chatbots in Marketing

When asked about chatbots, many business owners talk about their marketing team finding ways to use bots to increase customer conversions. How often does a business actually think about which forms of communication their marketing team is using? Most businesses rely on the same marketing channels: social media, email marketing, etc. So instead of trying to tell a new brand or customer how to navigate your site or app, you can get a bot to do that for you. You also don’t have to build an entire chatbot to get the idea. There are several chatbots out there that you can use to easily market your business. Here are a few options to get you started. Omnipot is an AI-based customer service chatbot, and it’s incredibly easy to use.

Chatbots for Customer Support

The first use case for chatbots in customer support was built by Facebook. If you've ever tried to reach Facebook customer service, then you know that the experience is less than ideal. With the amount of questions I get from customers about a photo, I can't even begin to imagine what it's like for Facebook customer support. When people call customer support, they expect you to help them get a problem solved. Most of the time, people just want to get a solution to their problem. Using a chatbot to help them, though, gives them a different option. The user can ask a question and Facebook's chatbot will respond with a standard response: "Thanks for the question! Our tech team is investigating your issue and will get back to you within one business day.

How do chatbots help businesses?

Chatbots can greatly improve customer experience and increase conversions. They can: Increase conversion rate Increase traffic Lower average order size Improve conversion rate Chatbots are made for creating more human experiences and get people to take the next step in the shopping experience. It helps increase conversion by helping customers find out information on products they're interested in and eliminating guesswork when they're trying to buy something, especially if they're on a mobile device. It also prevents the user from having to go back to the checkout page and shop a different product, as bots can perform many different functions at once and answer many questions.

How can chatbots improve your marketing efforts?

The first great thing about chatbots is that they can answer questions faster than humans can and often with more sensitivity and empathy. For example, in one study, when a person asked Google a question, the bot answered with, "I am so sorry, but I don't know that answer. Can you send me more details?" To many people, this looks like rudeness — and to be fair, most people want to be treated with respect, and if you don't acknowledge when someone is rude, how can you expect them to be polite? But to me, it shows how good chatbots are at context. It's easy for people to feel they are being given all the information they need or they understand something, but when a chatbot makes a mistake, they correct it immediately, or ask for more information.

Common Mistakes When Creating a Chatbot

Chatbots require the right kind of design, and that’s a lesson many in the industry still struggle to grasp. The more common errors are ones that make it hard to understand what the chatbot does and how to use it: Using voice recognition for control Many chatbots use voice recognition for control to allow users to use a set of commands and have the chatbot do whatever it is the user wants. Unfortunately, this only works when the user is actually conversing with the chatbot, which doesn’t happen often. If you are designing a chatbot that is intended to be used in customer support, users are very unlikely to ask the bot, “What can you do for me?

Conclusion

Although the online marketing industry is incredibly fast-paced and constantly evolving, there are always ways to stay on top of what's new, and the key to doing that is using the latest and greatest tools available.

Of all the tools you have at your disposal, chatbots are the most affordable and useful. There are dozens of chatbots that are ready to help you improve your marketing, and at only a few dollars a month, there’s no reason not to try one. The more successful you are at engaging your audience through social media, the more successful you will be at marketing via chatbots.

Want to improve your marketing? Join the dfy.ai newsletter to get the latest articles and blogs like this straight to your inbox!