The Importance Of Chatbots In Customer Driven Businesses
Not so long ago, artificial intelligence systems were only limited to research laboratories with lots of resources and highly trained engineers. But, thanks to the power of cloud computing, today’s AI software is capable of handling the most complex tasks. The best part is that AI software is now available to businesses of all sizes, complete with a variety of sophisticated features that can be used to build chatbots for the purpose of boosting customer service! Here at DFY.AI, our chatbot designers have created a variety of bots that include live chat, text, email and telephone support. These chatbots are capable of delivering the best possible customer service, while also saving your business money.
The importance of customer interactions & Touchpoints
The last thing that any business owner wants to do is disappoint a customer. One of the greatest ways that a business can ensure this is by providing high quality customer service. When a customer feels that their needs and expectations are being met, they are much more likely to stick with a brand. This makes it crucial for any business to provide high quality customer service. And this is where chatbots come in. Chatbots have been around for a while, and businesses are becoming more and more aware of their power. They allow a business to utilize voice, SMS, and chat. They also use intelligent learning and artificial intelligence to help provide the most optimal response to every customer query.
The Importance of Touchpoints
Although mobile phones and tablets have dominated the field of customer-facing technology for years, the need to satisfy customers on their terms has grown even stronger. With consumers now expecting and demanding customer service 24 hours a day, seven days a week, businesses are changing the way they do business in response to customer demands. Enter Chatbots Chatbots were created to help automate business processes such as basic transactions and interaction with the customer. This has had tremendous results with the advancement of technology, but the time it has taken to implement them is far too long and is far too costly. The primary reason that companies have been reluctant to adopt this technology is the amount of time and resources it takes to properly implement.
Chatbots and their Effects on Customer Loyalty
Chatbots, in theory, should be the last touchpoint a customer has with a company before deciding to switch to a competitor. But, chatbots have the potential to shake customer loyalty. Chatbots are convenient because they can provide customers with a swift answer to their questions and issues. But customers who use them tend to be annoying. Chatbots tend to forget the customer's name, or even worse, send a message that sounds like an automated response to a real customer service rep's question. This annoying behavior is called "chatbot creep." And it can make customers less loyal and more likely to switch to a competing service or brand. The reason for the chatbot creep is because chatbots have one major flaw: they require customers to interact with them.
Chatbots and customer retention
According to Adobe's State of Email Marketing 2018 Report, 34 percent of consumers who contacted brands through email cited mobile push notifications as the number one channel they checked daily. Further, email delivered the highest value to the average brand email, with 11.4 percent seeing a boost of 18 percent in conversions and an increase of 59 percent in open rates. Chatbots are the way forward for businesses looking to bolster customer retention and conversion rates. Chatbots increase engagement while ensuring that customers are placed in the right context and that customer service will always be around to answer any questions. The efficacy of a chatbot has been proven to increase click-through rates and conversion rates.
Why is using a chatbot beneficial for your business?
Chatbots are quick, convenient and keep your customer engaged. You can have real conversations with the customer without spending a fortune on tech. This will save you valuable time. One of the best ways to encourage customers to stay with you and to recommend you to their family and friends is to make sure that they have a great experience. Chatbots give you the opportunity to talk to your customers in a fast and convenient way. Why is chatbots useful for customer experience? Real conversations will allow you to engage your customers on their level. The more you talk to them, the more your customers will like you. Customer experience is built on the foundation of meaningful customer interactions. Chatbots are useful in your business when your customers need something quick.
Conclusion
As businesses continue to drive personalization and become customer-first, there is only one thing that will keep customer-driven businesses at the forefront of the market and solve the need for customer service. Chatbots are not going away anytime soon, and with the right application of their power, customer-driven businesses can be sure they will succeed and flourish. "> The end of 2017 is just around the corner. For many, the end of the year means ringing in the New Year with resolutions that include healthier lifestyles, better social lives, and in some cases, making more money. But when thinking about making more money, and all the other things we want to accomplish in 2018, the thought of trying to get better service from a business at your disposal is an extremely common one.
